There are a few who learn from
stories and then there are fewer who create one. The Sonalika Group is a
perfect example of what one can achieve by dint of sheer hard work and perseverance.
Founded with a vision to become the world's leading tractor manufacturing
company that provides value for money to the customers by producing high
quality innovative products at competitive price, the Sonalika group has played
and is playing a significant role in transfiguring the Indian tractor and farm
mechanization industry.
From
humble beginnings in 1969 to emerging as the leader in tractor and farm
equipment manufacturing in India, the Sonalika Group has come a long way. The
group has created a rich culture of serving the cause of farm mechanization
across the globe and is providing livelihood to thousands of employees,
customers, vendors and dealers. Sonalika’s success story was not a fairy tale
free of hurdles but was a tale of challenges and obstacles. Right from failure
of the first product to the days when the survival seemed impossible, Mittals
saw it all. But the visionary leader of Sonalika group,
Mr. L.D Mittal turned every obstacle into an opportunity. Supported by his
proficient sons he got Sonalika inscribed in golden words in the history.
Sonalika Agro Industries
Corporation, the group's maiden venture is still one of the foremost Farm
equipment and implements manufacturing companies in India. Sonalika Agro is a
pioneer in manufacturing advanced agricultural implements suiting the needs of
global and domestic farmers.
Sonalika group when it
incorporated International Tractors Limited with an aim to render top-quality
services to the famers. Today, ITL is one of the top three tractor selling
companies in India, has come of age to establish itself as a distinct and
excellent tractor manufacturer and fastest growing Indian corporate. ITL is the
proud manufacturer of the bestselling tractors between 20 HP to 120 HP, The heavy
duty tractors manufactured by Sonalika bear testimony to great performance,
unmatched quality and higher reliability in the market because of their better
pulling power, minimal fuel consumption, and highest back up torque, Heavy duty
components and low emission levels.
The global giants Yanmar of Japan, L&T Finance, JM Finance
Trustee and Magma Sharachi Finance placed their trust in Sonalika and joined hands
in various forms. World’s largestPrivate
equity Major Blackstone picked up 12.5% stake in Sonalika. This strategic
investment has made the world sit up and take notice of upsurge of this tractor
Mogul.
Sonalika Group is also one of
the few debt-free corporate of the world and the group is proud to have a dedicated team of over 5000
employee.
The
company uses modern technology in manufacturing processes by keeping abreast
with technological developments around the world, and adopting the most
suitable technology based on market requirements. Taking another big leap, Sonalika is all geared up for its name to be etched into the
Guinness book of world records with the largest tractor plant of India in
Hoshiarpur in June 2015. The state of the art plant will have a manufacturing
capacity of 2 lakh tractors a year.
Sonalika has accelerated the farm mechanization by
facilitatingeasy loans to the farming community. It has entered into agreement
with leading banking and non banking financial bodies like HDFC bank, Kotak bank , Punjab
National Bank, State bank of India, L & T Finance, Cholamagalam Finance, Magma Fincop, SREI
to equip the farmers with the perfect tool to harvest success and prosperity.
Sonalika
Tractor has more than 900 dealers & 1500 associate service centre in India,
The vast network of the group has extended its footprint not in India but over
74 countries across the globe. Sonalika Group has been able to blend with the
diverse cultures of these countries and understand their business verticals.
Customizing products by understanding their product requirements and local
cultural practices has been the greatest achievement of the group’s operation
in overseas work environments.
With
its strong imprint on the minds of the farmers, Sonalika International has
become synonymous with prosperity, success and growth. With international
technologies, state-of-the-art production units, experienced teams and
tailor-made solutions, Sonalika has fulfilled its customers’ needs in India and
abroad. In the years to come, Sonalika will take on new challenges and achieve
new horizons of success that are still untouched and unexplored.
For
Sonalika “It’s just the beginning”
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