New Holland Agriculture stands out at the Indian Tractor of the Year Award (ITOTY) 2019

New Holland Agriculture, one of the world’s leading agricultural equipment brands, won three awards at the first edition of the Tractor of the Year Award (ITOTY) 2019, the first dedicated awards series for Indian manufacturers of Tractors and Farm Implements.

The function was hosted by Tractor Junction in Delhi where New Holland was awarded in three categories:

1. Best Tractor between 46-50 HP: New Holland 3600-2 All Rounder Plus
2. Best Tractor between 31-40 HP: New Holland 3037 TX
3. Best Corporate Social Responsibility (CSR) Initiative: Multi-Media School Education Project- New Holland Digital Classroom

The New Holland 3600-2 All Rounder Plus is the first inline high-speed tractor which has a 50HP category fuel-efficient engine and possesses the highest useful power in the category. It has several features that make it a versatile tractor such as 2000 kg lift capacity, 12+3 constant mesh gearbox, and maximum torque. Whereas the New Holland 3037 TX (39 HP) boasts the highest useful horsepower in its category. It is equipped with several industry-first features such as Eptraa PTO with Independent clutch lever, straight axle with planetary drive, high precision hydraulics among others. The 3037 TX is tagged as “Power and Performance, Beyond Imagination”.

The Multi-Media Aided School Education CSR Project from New Holland’s parent Company, CNH Industrial, is aimed at enhancing the teaching quality and capacity of Indian schools, by providing students with multimedia school content through KYan, an integrated multimedia device for group learning needs. In 77 schools across the country, over 30,000 students are learning in a more interactive way.

Speaking on the occasion Mr. Brajendra Kumar, Brand and Communication Manager, India, said: “These awards confirm that New Holland Agriculture stands true to the commitment to deliver the most technologically advanced farm mechanization solutions to Indian farmers. Every New Holland Agriculture machine is armed with an unmatched combination of excellent power, fuel efficiency, comfort and styling, along with the quality and superior technology that we stand for.”

New Holland Agriculture offers its technologically superior range of tractors, as well as a complete range of farm equipment right from land preparation to post harvesting such as hay and forage equipment, planters, balers, sprayers and tillage equipment.

New Holland Agriculture tractors are equipped with the latest technology and powerful and fuel-efficient engines, which have become the first choice for the farmers. New Holland Agriculture has a growing network of more than 1,000 customer touch points in India.

There are a few who learn from stories and then there are fewer who create one. The Sonalika Group is a perfect example of what one can achieve by dint of sheer hard work and perseverance. Founded with a vision to become the world's leading tractor manufacturing company that provides value for money to the customers by producing high quality innovative products at competitive price, the Sonalika group has played and is playing a significant role in transfiguring the Indian tractor and farm mechanization industry.

From humble beginnings in 1969 to emerging as the leader in tractor and farm equipment manufacturing in India, the Sonalika Group has come a long way. The group has created a rich culture of serving the cause of farm mechanization across the globe and is providing livelihood to thousands of employees, customers, vendors and dealers. Sonalika’s success story was not a fairy tale free of hurdles but was a tale of challenges and obstacles. Right from failure of the first product to the days when the survival seemed impossible, Mittals saw it all. But the visionary leader of Sonalika group, Mr. L.D Mittal turned every obstacle into an opportunity. Supported by his proficient sons he got Sonalika inscribed in golden words in the history.

Sonalika Agro Industries Corporation, the group's maiden venture is still one of the foremost Farm equipment and implements manufacturing companies in India. Sonalika Agro is a pioneer in manufacturing advanced agricultural implements suiting the needs of global and domestic farmers.

Sonalika group when it incorporated International Tractors Limited with an aim to render top-quality services to the famers. Today, ITL is one of the top three tractor selling companies in India, has come of age to establish itself as a distinct and excellent tractor manufacturer and fastest growing Indian corporate. ITL is the proud manufacturer of the bestselling tractors between 20 HP to 120 HP, The heavy duty tractors manufactured by Sonalika bear testimony to great performance, unmatched quality and higher reliability in the market because of their better pulling power, minimal fuel consumption, and highest back up torque, Heavy duty components and low emission levels.

The global giants Yanmar of Japan, L&T Finance, JM Finance Trustee and Magma Sharachi Finance placed their trust in Sonalika and joined hands in various forms. World’s largestPrivate equity Major Blackstone picked up 12.5% stake in Sonalika. This strategic investment has made the world sit up and take notice of upsurge of this tractor Mogul.

Sonalika Group is also one of the few debt-free corporate of the world and the group is proud to have a dedicated team of over 5000 employee. 

The company uses modern technology in manufacturing processes by keeping abreast with technological developments around the world, and adopting the most suitable technology based on market requirements. Taking another big leap, Sonalika is all geared up for its name to be etched into the Guinness book of world records with the largest tractor plant of India in Hoshiarpur in June 2015. The state of the art plant will have a manufacturing capacity of 2 lakh tractors a year.

Sonalika has accelerated the farm mechanization by facilitatingeasy loans to the farming community. It has entered into agreement with leading banking and non banking financial bodies like  HDFC bank, Kotak bank , Punjab National Bank, State bank of India, L & T Finance,  Cholamagalam Finance, Magma Fincop, SREI to equip the farmers with the perfect tool to harvest success and prosperity.

Sonalika Tractor has more than 900 dealers & 1500 associate service centre in India, The vast network of the group has extended its footprint not in India but over 74 countries across the globe. Sonalika Group has been able to blend with the diverse cultures of these countries and understand their business verticals. Customizing products by understanding their product requirements and local cultural practices has been the greatest achievement of the group’s operation in overseas work environments.

With its strong imprint on the minds of the farmers, Sonalika International has become synonymous with prosperity, success and growth. With international technologies, state-of-the-art production units, experienced teams and tailor-made solutions, Sonalika has fulfilled its customers’ needs in India and abroad. In the years to come, Sonalika will take on new challenges and achieve new horizons of success that are still untouched and unexplored. 

For Sonalika “It’s just the beginning”

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